EuDEco, Data Economy Conference, Budapest, 31 January 2018

The Data Economy Conference, organised as the final event of the EUDECO project was held on 31 January 2018. Twenty presentations were given at the conference that was organized by the ICT Association of Hungary (IVSZ) addressing the topic of data economy.

Photo: IVSZ

Ambassador Zoltán Cséfalvay, Permanent Representative of Hungary to the OECD and UNESCO also attended the event. In his opening speech, the Ambassador talked about three different battlegrounds of the data war and assessed Europe’s chances in the fight. With regards to personal data economy, Ambassador Cséfalvay believes Facebook and Google have won the battle, however, their excessive dominance in the field should be reduced for various reasons. The Ambassador then talked of two further fields in which Europe still has chances to win and it must do so too. Europe has a huge industrial and manufacturing capacity along with relevant data sets and if we are able to exploit this, we could win this second battle. Another battle Europe must win is the battle of reshoring, namely that by the application and integration of new technologies and innovation, manufacturing will be brought closer to consumers and there will be no more need to support long global value chains.

The presentation is available via the following link: https://www.slideshare.net/IVSZ/techtonic-shifts