Idea Factory – The Digital World & the Future of Work; May 31. (10:00-13:00) (discussion leader)
Entrepreneurship & Development May 31.(15:45-17:15)
Discussion Café: Silicon Valley Everywhere?; May 31. (17:15-18:45) (speaker)

While it is nearly impossible to develop Silicon Valley elsewhere, although it remains the crucial question how we can build bridges between Silicon Valley and the start-ups of Budapest and that of Central and Eastern European capitals?

We don't have to create another Silicon Valley, we just have to strengthen our advantages on the global market. The European digital single market and the growth of entrepreneurial mindset are crucial, without these our competitiveness reduces. In our region and especially in Budapest, comparing to other parts of the world there is no lack of ideas, knowledge and infrastructure. The understanding of marketing and business knowledge is still challenging for a startup before scaling. But there are several advantages of the Hungarian startup ecosystem: R&D knowledge and experience, IT, design talents and Budapest is one of the most well-connected, well-infrastructured, comfortable, easy-to-achieve, right in the middle, max 2,5 hour-to-everywhere-in-Europe city to live, work and build business from here. Budapest is sophisticatedly cool. All our big Hungary related startup success stories like Ustream, Prezi or LogMeIn have organic connections to the Silicon Valley. Co-founders, offices are in both of the continents and the market is the same: global.

How can a handful of successful start-ups influence the future of work and reshape the labour market and our societies in Central and Eastern Europe?

The growth of technology has made it easier to create successful global businesses from anywhere in the world. Meanwhile, every country has its own challenges to face. We have experienced that a global economy and growth of technology are an opportunity for Hungarians too. Technology and efficiency can help companies easier and quicker as ever, to go global and realize success. That’s why Bridge Budapest, global success founding companies, NNG, LogMeIn, Prezi, and Ustream, joined in helping the 10 million people of Hungary to use this opportunity. Our intention is to provide evidence for people that it is possible to join the competitive world from Hungary. Bridge Budapest produces tools to catalyse the process of new opportunities for people to realize their ability and influence their future. The entrepreneurial mindset has to change first. That's what successful startups boost with their evidence. The trends show that self-employee and employee periods will change in one's life in the near future (present) so all of us have to prepare for this change. Without the mindset change the opportunities on the labour market could easily isolate people. More and more people have to realize that not only relations matter but knowledge and performance as well. The successful companies on the global market with technology show that anyone can realize it with hard work, a good idea and a bit of luck, it's not magic.

What do you expect from the OECD Forum and the panel debates (Idea Factory – The Digital World & the Future of Work; Discussion Café: Silicon Valley Everywhere?) in which you will participate?

I am very excited as a Discussion Leader it's a huge challenge to inspire experts from all over the world. The IdeaFactories bring together global experts from across the policy shaping community to explore relevant social phenomena, to combine their experiences and perspectives and to discuss the potential of new ideas in a highly interactive and engaging (and very popular) format. I think we will all feel that despite the differences we all face the same challenges and we have to solve/shape them together. I hope there will be new perspectives. 

Short bio

Veronika Pistyur is the CEO of Bridge Budapest, a group of Hungarian entrepreneurs who work to improve products and create jobs via globally used products and rapidly scaling businesses. She has an educational background in television directing (PhD in Liberal Arts), visual and cultural anthropology, and international relations. She has also produced television programs, run a communications agency, and worked in marketing. She is also currently active as a volunteer member of the executive team of The Heroes Square Initiative, which aims to encourage and promote everyday “heroic” behaviour, using the framework of social psychologist, Stanford professor Philip Zimbardo. Bridge Budapest represents a cooperation of globally successful, Hungary related entrepreneurs. The NGO is one of the leading global knowledge based entrepreneurship organizations in the country. The founding companies are: NNG, LogMeIn, Prezi and Ustream.