13th February 2018

The book of Ambassador Zoltán Cséfalvay, Permanent Representative of Hungary to the OECD and UNESCO was launched in Paris, at the headquarters of the Organization for Economic Cooperation and Development. The volume – originally intended to be a diary about the Ambassador’s days at the OECD – presents the impact of technological transformation to the economy and to the societies.

The thesis statement of the book entitled TECHtonic Shifts is that in our days we are experiencing a great transition: from the era of globalization the world has moved into the era of technology. In the past years, a new type of economy and society has emerged due to new technologies, new economic models, consumption patterns, employment practices, new generations and dynamics. Robotics, automatization and digitalization could radically transform the present structure of the world economy and the current social patterns of developed and developing countries in the near future.

On the launch event Angel Gurría, Secretary-General of the OECD emphasized that the Hungarian Ambassador has written a highly important and timely book with a very pertinent title, which provides a broad picture about challenges for the economy, which were high on the agenda of the World Economic Forum in Davos and the World Government Summit in Dubai.

Zoltán Cséfalvay said OECD studies also highlight that through robotics, 3D printing and digitalization production will progressively return to developed countries. However this shift will not bring along the return of jobs from developing to developed countries. Digital services and platforms will take the place of industrial production, which will fundamentally transform the world economy and international commerce in the future.

Anita Obermayer

Video transcription of the launch event is available on this link.
The publication is available in e-book format in the main online bookshops: Amazon, iTunes, GooglePlay.